- SEO
SEO Case: Sandhu's Nutrition
Client Name
Easy Render
Category
SEO
SEO Goals
- 1. SEO Optimisation for Websites
- 2. Improve the Performance and Usability of Mobile
- 3. Create Superior Backlinks from Health-Related Niche Websites
- 4. Content Optimisation for Featured Snippets
- 5. Improve Core Web Vitals Metrics and Site Speed
- 6. Create Frequent SEO Audits to Ensure Ongoing Optimisation
Established in 2004 by Bob and Raman Sandhu, Sandhu's Nutrition is well-known for providing premium nutritional supplements that support wellbeing. The business collaborates with programs like Trees for the Future and is dedicated to sustainability, innovation, and strict quality requirements such NSF GMP compliance. Sandhu's Nutrition is committed to improving their web presence in order to reach a wider audience and establish a connection with more clients. In order to further their goal of encouraging healthy, active lifestyles worldwide, they hope to raise user engagement, draw in targeted traffic, and increase search rankings with a strong SEO approach.
Our Process
The SEO plan was customised to meet the particular objectives and difficulties of Sandhu’s Nutrition. Among the crucial actions were:
- Keyword Research & Optimisation: Global relevance was ensured by identifying competitive and speciality keywords.
- On-Page SEO: Enhanced on-page content, meta tags, and descriptions to better suit user intent.
- Content Development: Produced excellent, focused material that addressed client enquiries and offered advice to 3D artists.
- Technical SEO Enhancements: Technical SEO improvements include faster loading times, better mobile friendliness, and enhanced site performance.
- Backlink Building: Increasing domain authority and credibility through backlink building involves obtaining links from reliable industry websites.
Achievements
Sandhu's Nutrition had notable gains in their SEO performance over the course of a year:
- Growth in Organic Traffic
Enhancement of Keyword Rankings:
- 1. Improved Interaction with Users
- 2. Improved Interaction with Users
The current matrix of an effective SEO campaign
- 1. Authority Score: 22
- 2. Backlinks: 6.6K
The KPIs of the current SEO campaign show how successful the tactics were:
- 1. Organic Sessions: A discernible rise in the quantity of people accessing the website via natural search results.
- 2. User Engagement: Higher rates of engagement show that users are finding the information useful and pertinent.
- 3. Conversion Rates: An increasing trend in conversions indicates that visits are successfully converted to clients.
SEO Campaign (6 Months):
Keyword Rankings Growth
In terms of keyword rankings, Sandhu's Nutrition has made significant strides:
- 1. Targeted Keywords: Achieved improved ranks for important terms associated with their line of products.
- 2. Increased visibility on search engine results pages (SERPs) leads to more impressions and clicks.
Traffic Growth Analysis
Examining traffic patterns year-over-year in detail shows:
- 1. Consistent Growth in Organic Traffic: A steady rise in the number of people visiting the website as a result of natural search results.
- 2. Increased Click-Through Rates (CTR): The website is seeing an increase in user engagement, which suggests that the listings are effectively reaching their target demographic.
