- SEO
SEO Case: Point's Pumps
Client Name
Point Pumps
Category
SEO
SEO Goals
Point Pumps approached us to popularize their brand name and improve the sales of their products. Since Coimbatore is the house of many pumps manufactures, we faced the challenge to meet the rival competition and improve their local rankings. We are asked to improve the direct enquires from customers and widen their business across India.
Our Process
Process for Search Engine Optimization we applied:
- Competitor analysis
- business listing
- social bookmarking
- Google analytics
- keyword optimization
- website code optimization
We conducted the website audit based on the major SEO factors and found the grey areas on the website. Initially, we begin with the competitor research to understand the strategies used by other players.
We slowly optimized the website for SEO by building internal links and used improvised keywords in website content, Meta title, description, H1tags and image tags.
Business listing is performed to enhance their local SEO and search engine ranking of product pages. We set up Google analytics, robot.txt, and webmaster for their website. Through Google analytics, we frequently monitored the progress of their search ranking.
Achievements
60%
Increase in Customer Enquires
30%
Increase in Product Demand
50%
Increase in Website Conversions
30%
Increase in Targeted Keyword Ranking Position
