- SEO
SEO Case: Easy Render
Client Name
Easy Render
Category
SEO
SEO Goals
- 1. Increase your website's ranking for both competitive and specialised search queries.
- 2. Encourage a notable rise in organic traffic from international marketplaces.
- 3. Boost Easy Render's exposure in international and specialised areas, like architectural modelling and kitchen rendering.
- 4.Improve your local search ranks by optimising Google My Business.
- 5. Boost technical performance and page speed.
- 6. Make use of high-authority domains to build a backlink profile.
Founded in 2014 by Matteo Larice, Easy Render is a Swiss 3D rendering platform that links customers with talented 3D artists across the globe. Easy Render is an online platform created by architects to give high-quality, reasonably priced architectural visualisations for the quickly expanding 3D visualisation sector. Easy Render aimed to improve their web visibility and draw in a wider worldwide clientele despite providing outstanding services. In order to accomplish this, they launched a focused SEO effort with the goals of raising organic traffic, enhancing keyword ranks, and making the platform a household name in the 3D rendering sector.
Our Process
The SEO plan was customised to meet the particular objectives and difficulties of Easy Render. Among the crucial actions were:
- Keyword Research & Optimisation: Global relevance was ensured by identifying competitive and speciality keywords.
- On-Page SEO: Enhanced on-page content, meta tags, and descriptions to better suit user intent.
- Content Development: Produced excellent, focused material that addressed client enquiries and offered advice to 3D artists.
- Technical SEO Enhancements: Technical SEO improvements include faster loading times, better mobile friendliness, and enhanced site performance.
- Backlink Building: Increasing domain authority and credibility through backlink building involves obtaining links from reliable industry websites.
Additional Analysis
- Device Usage: Due to the professional nature of the audience, a sizable majority of users visited the website on desktop computers.
- Audience Demographics: The platform’s global popularity was highlighted by the fact that the majority of traffic came from the US, Europe, and Asia.
Achievements
SEO (1 Year):
Easy Render's SEO performance improved significantly over the course of the previous year.
- Improved Keyword Rankings
- Increased Traffic
- Enhanced User Engagement
- Built Industry Authority
- Authority Score: 33
- Organic Search Traffic: 3.9K
- Backlinks: 13.2K
- Bounce Rate: 40%
The KPIs of the current SEO campaign show how successful the tactics were:
- 1. Authority Score: Because of its successful SEO tactics, the website has a great reputation and credibility, as seen by its Authority Score of 33.
- 2. Organic Search Traffic: The site's visibility and user interaction have significantly increased with organic traffic at 3.9K.
- 3. Backlinks: A effective link-building strategy is seen in the increase to 13.2K backlinks, which raises the site's trustworthiness and search engine ranks.
- 4. Bounce Rate: A 40% decrease in bounce rate indicates higher user engagement, as users spend more time on the website.
Traffic Growth Analysis
Examining traffic patterns year-over-year in detail shows:
- 1. Consistent Growth in Organic Traffic: A steady rise in the number of people visiting the website as a result of natural search results.
- 2. Increased Click-Through Rates (CTR): The website is seeing an increase in user engagement, which suggests that the listings are effectively reaching their target demographic.
