- SEO
Papericious - Handicraft
Date
Mar, 2023
Client Name
Papericious
Category
Development
Location
United Kingdom
Papericious is a creative brand dedicated to bringing premium-quality handcrafted products to art lovers and crafters across the globe. They needed a digital platform that not only showcased their wide product range but also reflected the artistic essence of their brand.
SEO Goals
- 1. Improve the authority score and domain rank.
- 2. Increase organic search traffic.
- 3. Boost keyword rankings for targeted home improvement terms.
- 4. Build a robust backlink profile to enhance domain authority.
Our Process
Key Strategies Implemented
Keyword Research
- Identified high-value, location-based keywords like “log cabin kits California” and “prefabricated cabins California.”
- Focused on informational keywords to capture customers in the research phase.
On-Page Optimization
- Enhanced meta titles, descriptions, and content for targeted pages.
- Improved internal linking for better crawlability.
Content Strategy
- Published blogs on trending topics like “modern barn designs” and “how to choose a log home kit.”
- Optimized existing content with LSI (Latent Semantic Indexing) keywords.
Achievements
Before
- Authority Score: 2
- Organic Search Traffic: New or not ranking
- Paid Search Traffic: 0
- Backlinks: 5.9K
- Referring Domains: 128
After SEO Campaign (6 Months):
- Authority Score: 2
- Organic Search Traffic: 619 (+29%)g
- Keywords in Top 10 Positions
- Backlinks: 9,100
- Referring Domains: 277
Key Takeaways:
- Total Impressions (Last 28 Days): 47.4K
- Total Clicks (Last 28 Days): 680
- Average CTR: 1.1%
- Average Position: 47.2
