Scaling FinTech Organic Inbound from 12k to 148k Monthly Searchers
A fast-growing B2B payment platform was bleeding search market share due to slow single-page architecture and severe keyword cannibalization across 40+ landing pages.
Strategy Roadmap Applied:
- Full architectural migration to semantic SSR HTML5 with 99/100 Lighthouse performance.
- Restructured commercial keyword silos with deep Schema.org FinancialService markup.
- High-authority editorial backlink campaign targeting premier industry publications.