- SEO
SEO Case: Sierra Log and Timber
Date
Jan, 2023
Client Name
Sierra Log and Timber
Category
SEO
Location
Chico, CA 95928, United States
SEO Goals
- 1. Improve the authority score and domain rank.
- 2. Increase organic search traffic.
- 3. Boost keyword rankings for targeted home improvement terms.
- 4. Build a robust backlink profile to enhance domain authority.
Sierra Log and Timber, a premier supplier of log cabins, barn structures, and timber home products, aimed to boost its online presence and drive more organic traffic to its website. The company focused on reaching potential customers looking for home improvement solutions.
Our Process
Key Strategies Implemented
Keyword Research
- Identified high-value, location-based keywords like “log cabin kits California” and “prefabricated cabins California.”
- Focused on informational keywords to capture customers in the research phase.
On-Page Optimization
- Enhanced meta titles, descriptions, and content for targeted pages.
- Improved internal linking for better crawlability.
Content Strategy
- Published blogs on trending topics like “modern barn designs” and “how to choose a log home kit.”
- Optimized existing content with LSI (Latent Semantic Indexing) keywords.
Achievements
Before
- Authority Score: 2
- Organic Search Traffic: New or not ranking
- Paid Search Traffic: 0
- Backlinks: 5.9K
- Referring Domains: 128
After SEO Campaign (6 Months):
- Authority Score: 2
- Organic Search Traffic: 619 (+29%)g
- Keywords in Top 10 Positions
- Backlinks: 9,100
- Referring Domains: 277
Key Takeaways:
- Total Impressions (Last 28 Days): 47.4K
- Total Clicks (Last 28 Days): 680
- Average CTR: 1.1%
- Average Position: 47.2
